Analyzing data predicts success
The first thing that is needed is that companies have the will to implement these processes. There is ground gained because many leaders understand what they can gain. Teamwork between the various areas of the company is also vital to identify opportunities. And, in addition, the participation of experts in the organization or through analytics advisory companies is essential.
Of course, it’s not about doing it just to do it or because it’s fashionable, clarifies <em>Johan Vélez</em>. “That a real need is identified and that it is known that based on the studies generated by the company internally and also based on what its customers say about its products and services, new market opportunities are generated. The key is to analyze the volumes of information, taking into account that it is often dispersed, so what is sought is to make sense of it and turn it into knowledge.
The collection of information, <em>Juan Guillermo Lalinde believes,</em> is becoming less problematic, for this there are different applications with which the user interacts and provides inputs. Regarding processing, “in the past, if you wanted to process information you had to buy machines and it was a fixed cost. Today there are cloud computing services in which you do not have to buy a machine, but pay for the time of use. That is key because it allows companies to access them”